Why lucky you! And I don’t mean this in a sarcastic way. Having not to do any form of marketing nor print any marketing material is God sent in my eyes and music to my pocketbook.

The reason why a Marketing Plan is good is it layout the information about your business so potential customers could just go right on your website, go right to your business card to obtain your phone number or website information to address any questions they have. Most important, giving potential customers a chance to think about your business when they are trying to decide if they want to use your company or not.

You could be missing out on more customers if this information is not available. Although your business may seem to be doing well without any form of marketing or marketing plan.

What is the reason I need any of this information to begin with?

Let’s take a website, a website is a go-to place for customers to see your pricing and your portfolios, as well as testimonial from customers who have used your services. The website takes out the guessing work out of what your potential are. This is a status page.  This holds true to the other marketing materials as well.

Having this information shows your mind and what you are thinking. It makes you look more organized. For most people who are not as gifted or as blessed as you are, this give them the ability to approach their potential customers with a clear picture of what you are selling them. It also gives this lack in customer business the opportunity to express themselves when they are in front of a potential customer. It’s like doing a speech or a presentation without first thinking about or writing down what you are going to say. This gives you the structured and words to say, so you won’t be all over the place. Again, it gives your mind a clear picture. That when you are standing up in front of people, you know how to make sense to them.

People who are business owners and making money normally don’t have a lot of time to waste, so it’s important for you to have structure in your approach. They like when you do this. This way you get straight to the point.

What is some form of Marketing Materials?

Having a Marketing Plan or Marketing Material is important in your approach. As it layouts’ information to make it easier for customer to get to you when they need you. Some marketing materials are Brochures, Flyer, Business Plans, Portfolios of your work on a brochure or website, Websites and business cards.